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Portfolio Illustration
Madelyn Reilly
UX Designer at SCAD
UX/UI Design Product Design Accessibility
UX Researcher Figma Accessibility Designer Illustrator Product Design Photoshop Graphic Designer Interaction Design UX Researcher Figma Accessibility Designer Illustrator Product Design Photoshop Graphic Designer Interaction Design

Case studies in
Design & Research

Three projects spanning civic tech, AI integration, and smart home design — each rooted in deep research and human-centered thinking.

Mayo Clinic
↗ Mayo Clinic × SCAD PRO
Lead UX Designer · 10 Weeks · 2024
Sentinel preview
Sentinel
↗ Sentinel  🏆 1st Place
Team Lead · 48 Hours · 2025
Nest preview
Nest
↗ Google Nest Redesign
Research Lead · 10 Weeks · 2025

What's in my bag as a designer?

Unzip to find out

Soft

  • Communication
  • Storytelling
  • Research
  • Strategy

Hard

  • UI/UX Design
  • Graphic Design
  • Accessibility
  • Prototyping

Tools

  • Figma
  • Adobe Suite
  • Applied AI
  • Rhino

get to know me

→ RESEARCH ↓ EMPATHY → MINIMAL

Interested in working together?

I'm always open to new opportunities, collaborations, and conversations. Feel free to reach out — I'd love to hear about your project.

Sentinel

AI-powered home protection  ·  2025 Fluxatathon  ·  1st Place

🏆 Sentinel won the 2025 Fluxatathon competition, judged by SCAD alumni and Google UX Designers.
AI Integration Mobile App Connected System

Sentinel

My team and I were tasked with designing an AI-powered home protection app that gives homeowners a proactive view of their home's vulnerability to weather-related damage — built to feel high-end, intelligent, and trustworthy.

Team Lead
48 Hours
3 Members
2025
The Problem

We manage our biggest
asset on a gut feeling.

The question every homeowner asks

"Is it time to replace the roof?"

The reality without data

A $100 inspection becomes a $200,000 disaster.

Homeowners have no reliable way to know what their home has actually been through. Weather erodes materials faster than age alone suggests — but no tool existed to translate a home's storm history into an actionable maintenance plan.

How do we help home owners be prepared and protected from future weather related wear and tear, in 24 hours?

Design Process

A comprehensive UX approach from discovery to delivery

With only 48 hours, we made a deliberate choice — spend 30 of them on research. A beautiful design built on weak insights is worthless.

🔍
Research
🎯
Define
💡
Ideate
📱
Prototype
Test
User Persona

Meet Alex

Alex

Alex

Age 35 · Doctor · New Homeowner

Strengths

Hard worker, Energetic

Weaknesses

Easily distracted, low executive functioning

Alex just moved into his new home, built in 2010. While he loves the house, he's worried — it's in an area known for severe storms, and he has no idea what the roof and exterior have already been through. Alex needs to stop guessing about his home's true condition and find a way to proactively prevent future, costly storm damage.

Motivation

Stay on top of home maintenance without it consuming his time

Core Needs

Time & task management, a healthy and balanced routine

Pain Points

Hard time remembering maintenance tasks amid a busy schedule

The Key Insight

A "20-year" roof can be
15 years old — in real terms.

The number of years a home has existed tells you almost nothing. What matters is what it's been through. Our model can show an address that experienced severe weather events and reveal its true structural lifespan — years shorter than the manufacturer's rating.

Assumed Lifespan

20

years (manufacturer rating)

True Lifespan (Sentinel)

15

years based on actual weather exposure

Research & Discovery

Understanding homeowner anxiety

Research session

Research Methods

For this project my team focused on testing homeowners ages 19–75 from across the US to get a heuristic view on their concerns.

  • User Interviews15 in-depth interviews with active homeowners
  • Surveys20 responses from homeowners across the US
  • User Personas2 User Personas developed
Key Insights

What users actually told us

Three consistent themes emerged across all 15 interviews and 20 survey responses — each one directly shaping a core feature of the final design.

Users Value

The ability to predict when maintenance is needed based on data from past weather and seasonal changes.

Users Need

To save the time and money that would be spent on reactive emergency repairs.

Users Want

The reassurance of another party looking out for them and their home 24/7.

Why Now

Climate volatility is the new normal.

Weather disasters have increased dramatically since 1980 — what was once a rare event is now an annual reality for millions of homeowners. The gap between what people assume about their home's condition and what's actually true has never been wider.

Annual weather disasters

~3

per year in 1980

Annual weather disasters

28+

per year by 2024

Ideation & Wireframing

Simplicity under pressure

Based on research insights, we brainstormed solutions and created wireframes to test different approaches to the information architecture and layout.

Low-fidelity wireframes

Low-Fidelity Wireframes

We focused on a simplistic design due to the high amount of information that needed to be displayed.

Design process screen 1 Design process screen 2

Design Workshop

The team spent 30 of the 48 hours on research and ideation — the design means nothing if it's not built on a strong foundation.

Our Core Values

Two principles, one product.

Value #1

Predictive Maintenance

Move from React & Repair to Plan & Maintain — using weather data to predict what needs attention before it breaks.

Value #2

Proactive Prevention

Give homeowners active weather alerts and auto-generated action plans — so they act before a storm causes damage, not after.

Results & Impact

First place.

Sentinel successfully uses real weather data so homeowners can put their energy into things that matter instead of worrying about their home.

Judges praised the research depth and the clarity of the Home Vulnerability Score as a single, digestible metric that made a complex problem feel manageable.

Sentinel screen 1
Sentinel screen 2
Sentinel screen 3
Let's Connect

Interested in working together?

Let's discuss how I can help improve your product's user experience.

Thermostat Ecosystem Redesign  ·  UXDG 315  ·  2025

UX Research UX Design Moodboarding User Testing Ecosystem Design

High-end & Innovative

A full ecosystem redesign of the Google Nest Thermostat and companion app — grounded in a systematic moodboard research study and validated through two rounds of user testing. The goal: make the Nest feel genuinely premium, not just functional.

Simply put — less is more.

Research Lead
10 Weeks
7 Members
2025
The Problem

The Nest lacks a defined high-end identity.

The Nest thermostat and app exist in spaces designed to feel luxurious — but the product itself doesn't match that environment. Before redesigning, we needed to understand exactly what "high-end and innovative" means visually, so every decision could be grounded in data rather than taste.

How do we redesign the Nest Thermostat ecosystem to embody the feeling of being high-end and innovative?

Research at Scale

The moodboard study behind the directives

600+Images Collected
68Final Moodboard Images
36Visual Traits Analyzed
10Final Directives
10User Tests Conducted
5Final Directive Images
Design Process

From moodboards to a tested ecosystem

Each team member collected 60 moodboard images individually, narrowed to the strongest 20, then cross-tabulated 36 visual traits across the full set to surface data-backed directives before a single design decision was made.

🔍
Individual Moodboarding
🧪
Collating & User Testing
🎯
Finalize Moodboards
📊
Tabulation & Directives
Top 5 Images & Presentation
Findings

10 Design Directives

Each directive emerged from frequency analysis across 68 curated images. High-end design favors restraint, geometry, and purposeful darkness. The data was unambiguous.

01

Sans-Serif Typeface

02

Regular Body Text

03

Limited UI Elements

04

Curvilinear Design Elements

05

2:1 or 3:1 Headline Ratio

06

Minimalistic Design

07

White Lettering

08

Soft Lighting

09

Geometric Lettering

10

Low Icon Weight

The Design

Three principles that shaped every screen

01

Simplicity — one element at a time

The thermostat's small circular screen called for simplicity at the forefront of every decision. We used a consistent split-screen display — interactable menus on the left, display on the right — so the user is only ever changing one element per screen. The app used its larger canvas to show all related controls at once.

02

Navigation that removes confusion

We used words over icons on the thermostat to eliminate ambiguity, and always showed the full context of where the user is in their journey. Every screen answers "where am I and what am I changing?" before asking anything of the user.

03

A consistent visual ecosystem

The same colors, components, and visual treatments appear across both the thermostat and the app. Temperature bubbles in the schedule look identical on both devices. The ecosystem feels like a single product, not two separate interfaces.

User Testing

Two rounds. Measurable improvement.

We used interviews and the SUS (System Usability Scale) questionnaire across two rounds of testing — one for the thermostat and one for the app — with measurable increases in both task completion and usability scores each round.

Thermostat

+23%
task completion increase, final round
+10.4%
SUS score increase, final round
60%
avg tasks successfully & easily completed
68.75
avg SUS score

App

+29%
task completion increase, final round
+6.67%
SUS score increase, final round
54%
avg tasks successfully & easily completed
65.83
avg SUS score

"32% of people would stop interacting with a brand after one bad experience."

— PWC, 2020
Visual Identity

Color & typography

The redesign uses Lexend Deca across all weights — a typeface chosen for its geometric clarity and legibility on small screens. The color palette is built around aquamarine, chosen for its associations with calm, openness, and the premium spaces the Nest inhabits.

Aquamarine#5BFEDE
Battleship Grey#929292
Platinum#E0E0E0
White#FFFFFF

"Aquamarine communicates feelings of openness, calm, tranquility and relaxation — something these homes also aim to exude."

Final Result

The redesigned ecosystem

The finished Nest redesign — thermostat and companion app — as a unified, high-end experience grounded in research and validated through two rounds of user testing.

Nest Thermostat redesign 1
Nest Thermostat redesign 2
Nest Thermostat redesign 3
Nest Thermostat redesign 4
Nest app mockup
Let's Connect

Interested in working together?

Let's discuss how I can help improve your product's user experience.

UX Design  ·  UX Research  ·  Graphic Design

🔒

This project is under NDA

The full case study, including detailed process work, deliverables, and outcomes, is protected by a non-disclosure agreement with Mayo Clinic. What's shown here is a high-level overview only. Happy to discuss further in conversation.

UX Design UX Research Graphic Design

Mayo Clinic × SCAD PRO

Collaborated with The Mayo Clinic to redesign a nursing award — connecting the community and recognising staff through thoughtful, human-centered design.

Lead UX Designer
10 Weeks
15 Members
2024
Design Process

A comprehensive UX approach from discovery to delivery

🔍
Research
🎯
Define
💡
Ideate
📱
Prototype
Test
Key Insights

What the research revealed

15 User Interviews

In-depth sessions with nursing staff to understand what recognition means to them and what makes an award feel meaningful.

Community Connection

Award redesign focused on peer nomination and storytelling to build belonging — recognition that comes from colleagues carries more weight than recognition from above.

Let's Connect

Want to know more?

I'm happy to walk through this project in more detail during a conversation. Get in touch and we'll find a time.